Union College

Union College

Ryan Teller,
Director of Public Relations Union College

Client

Founded in 1891 by the Seventh-day Adventist church, Union College offers active learning in a vibrant Christian atmosphere. Union enrolls over 900 students from more than 40 states and 25 countries. With a focus on undergraduate students, Union’s nurturing environment offers a traditional liberal arts education combined with practical experiences.

Requirement

Union booked a 20’x 60’ space to support the expansion of their recruiting efforts and drive brand recognition. The client needed a solution that could be easily transported and assembled. Union College needed ample open space to incorporate the icon of their marketing campaign, a vintage 1967 VW tour wagon. But that’s not all, they also wanted an interactive environment. They chose a 25 foot climbing wall to engage potential students. And finally, they needed portable displays that could be set up by staff around campus and reconfigured to suit different audiences (prospective and new students as well as alumni).

Solution

Vision Exhibits teamed up with Nomadic to design a custom tailored rental display to meet their functional and design requirements. The proposed design blended rental and custom built elements to meet their budgetary requirements. The unconventional exhibit design drew wide audience attention and helped Union College achieve their goal to generate recognition of their college as a “fun”, “interesting” and “unique” institution of higher learning.